If you are in 12 South and looking for something “Nashville” themed to wear then this place has you covered. I caught up with Joey Graham, Owner & Founder of FWD (Pronounced: Forward) Clothing Company to gain more insight on what people are buying there and why you and your Bachelorette crew need to make this a stop on your fun-filled Nashville Bachelorette weekend.
Joey said, “We sell fun & insanely soft clothing. A lot of Nashville themed apparel is sold out of our 1968 VW Bus, as well as FWD branded gear. With our location directly outside of a bar, our customers can get some awesome swag while taking a Shot Ski or have a beer inside Ember’s Ski Lodge.” Other than the insane softness of the clothing (which we all love and appreciate,) I wanted to know what makes FWD Clothing unique. When I asked this he said, “Our brand mantra inspires others to push FWD, have fun, and do more to live life.”
I wanted to know what is on-trend right now from what Joey is seeing. He said, “Anything that is cropped (t-shirt, hoodie, tank) as well as many of our regular tanks and tees.”
I love FWD Clothing’s mantra but also they are linked to a cause which is one of the biggest things I look for in companies. I love when companies make an effort to give back. Joey told me, “We partner with our local Make-A-Wish chapter & sponsor 1 kid each month, make that wish kid a special shirt, and donate money for their wish.”
So, if you want to get some great apparel, support the Make-A-Wish foundation and explore 12 South then FWD Clothing Company needs to be on your list. Also, as Joey said to me, “It’s not every day you can take a picture next to a 1968 VW BUS where you bought your gear to take home!
Pro Bach Tip:
If you want to know where all of the Instagram spots are just ask the folks at FWD and they will direct you to all of the popular murals in 12 South. They can also tell you where all the drink specials are on the street. They are open 12-6PM Friday-Sunday but keep in mind that it is weather dependent.
Mobile VW BUS in 12 South out front of Ember’s Ski Lodge – Next Spring 12 S. Brick and Mortar is coming
Instagram Handle: @fwdclothing